FORMA is a global web studio. We turn strategy, design and engineering into websites that measurably increase enquiries, bookings and sales — in every language your customers speak.
Product analytics that answers the question before you ask it.
Hand-finished objects from a workshop in Turin.
€180Brushed steel lamp
€95Oak serving board
€240Linen throw
€62Ceramic carafe
A website is not a brochure. It is a sales channel.
Every decision we make is judged by one question: does it move someone closer to becoming a customer? Beauty matters — but only when it carries the business.
Strategy & research
Market, competitors, objections, buying triggers. We write the argument before we draw a single box.
Design systems
Reusable components, tokens and states — so page ten costs a fraction of page one, and nothing drifts.
Engineering
Clean, dependency-light code. Fast on a mid-range phone on mobile data, not just on your laptop.
Localisation & SEO
Proper hreflang, translated intent — not translated words. Your buyer searches in their own language.
Every industry has its own path to yes.
We do not resell one template five times. A hotel needs a booking. A store needs a checkout. A clinic needs trust before a phone call. The structure follows the sale.
Hospitality
Direct booking flow, multilingual room pages, rate parity messaging, review proof above the fold.
Goal: fewer commission-taking middlemen.
Commerce & retail
Fast product pages, honest shipping information, one-screen checkout, currency and language matched to the visitor.
Goal: fewer abandoned carts.
Services & clinics
Credentials, pricing clarity, real availability, and a booking step that takes under thirty seconds.
Goal: fewer unanswered enquiries.
Six steps. No surprises.
You see a real demo of your own site before you commit to anything. If it is not right, we fix it or you walk away.
Start with a free auditof visitors leave a slow site
More than half abandon a page that takes over three seconds on mobile. Speed is not a technical detail — it is revenue.
prefer to buy in their own language
If your site only speaks one language, most of your international audience never becomes a customer.
of first impressions are design-related
People decide whether to trust a business in well under a second — long before they read a word of your copy.
Five leaks. Every one of them costs money.
These are not opinions. They are the five failures we find in almost every site we audit, in every country, in every industry. Each one has a measurable price, and each one has a fix that is already built into the way we work.
Six design directions. None of them a template.
We do not sell themes. But we do not start from a blank page either — that wastes your money on decisions that are already solved. You pick a direction, we build your site inside it: your photos, your words, your structure, your brand. Nobody else gets the same site.
Every direction ships responsive, multilingual, accessible and fast. The direction changes how it feels — never how well it works.
Ten businesses. Ten different ways to say yes.
Every illustration below was drawn by us, in code — no stock photography, no licensing, no third-party file loaded from anywhere. That is also how we treat your site: everything on the page belongs to the page.
You have four options. Here are all of them.
We are not right for everyone. If you need a five-page site tomorrow for two hundred euros, a builder is genuinely your best choice and we will tell you so. This table is the same one we send to prospects who ask why we cost more than a freelancer.
We carry the risk, not you.
Most of the fear around hiring a web studio is the same everywhere: paying up front and receiving something disappointing, late, or impossible to change. We removed all three of those risks from the contract — in writing, not as a slogan.
Every project delivers all of this — nothing is an upsell.
We publish our prices.
No discovery call required to find out what things cost. Fixed scope, fixed price, fixed date. Payment in two parts: half to start, half on delivery.
Launch
One-page site · 2 languages · 2–3 weeks
- Strategy session and copy structure
- Custom design — no themes
- Contact form, maps, WhatsApp
- Technical SEO and analytics
Growth
Up to 8 pages · 4 languages · 4–6 weeks
- Everything in Launch
- Design system for future pages
- Booking, catalogue or enquiry flow
- Accessibility and performance audit
- Editor training, you own everything
Care
Hosting, monitoring, updates · monthly
- Hosting, SSL and daily backups
- Uptime and security monitoring
- Content edits — two hours a month
- Monthly report in plain language
- Cancel any month, no lock-in
Prices shown in euros and converted at your request. VAT and local taxes depend on your country.
Run your own numbers.
Nothing is stored and nothing is sent anywhere — this runs entirely inside your browser. Move the sliders and see what a better website is actually worth to you.
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These are illustrative estimates based on the figures you enter, not a guarantee of results.
The things people ask before saying yes.
If your question is not here, write it in the form below and you will get a straight answer — not a sales call.